WelcometotheFutureofNewHomeSalesEnablement
Trusted by builders nationwide to streamline their operations, our AI can help you sell more homes more profitably.
Astro AI is launching February 4. Join the list and be the first to experience it.
TRUSTED BY LEADING BUILDERS
What is Astro AI?
AI Workflows to Your Virtual Sales Assistant
Astro AI is more than a chatbot; it's a strategic partner for new home sales agents and home builders.
Real-Time Intelligence
Our data is built by the largest private seller of new homes and includes thousands of real-world buyer interactions, sales conversations, marketing campaigns, and performance outcomes across markets nationwide, capturing what actually works, where it works, and why. Insights are grounded in real execution, not theory.
I need to analyze competitor pricing and incentives in my market. What's the best strategy?

Use Cases: Elevate Your Business
Backed by New Home Star's robust training manual, 500+ training modules, 54,000+ answered questions from industry experts, and 1,500+ Sales Associate Marketing Initiatives (SAMI) bundles, Astro assists sales associates in designing marketing plans and overcoming buyer objections, aids sales directors with custom coaching, analyzing agent performance, and identifying team gaps, and guides builder executives in identifying industry trends.
Market Studies
With on-demand analysis of local market data and buyer behavior, Astro AI evaluates your target consumer profile (TCP) to personalize outreach and community marketing initiatives that speak directly to their needs and desires.
Competitive Insights
Stay ahead with current competitor data that empowers strategic pricing and differentiation. With Astro, builders can track pricing, incentives, and design trends to refine their strategy and maximize their market advantage.
How it works
Just 3 steps to get started
Personalize
Train an AI agent that understands your product, differentiators and market landscape
Analyze
Connect the dots between your specific solution and the prospect's needs
Execute



Build strategic account plans and ready-to-use deliverables in minutes